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Presentation Transcript Integrated Marketing Communications: Integrated marketing communications IMC is a process for managing customer relationships that drive brand value primarily through communication efforts.
Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them.
IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost. Integrated Marketing C ommunications IMC Components The Foundation - corporate image and brand management; buyer behavior; promotions opportunity analysis.
Advertising Tools - advertising management, advertising design: Advertising also reinforces brand and firm image. Promotional Tools - trade promotions; consumer promotions; personal selling, database marketing, and customer relations management; public relations and sponsorship programs.
Integration Tools - Internet Marketing; IMC for small business and entrepreneurial ventures; evaluating and integrated marketing program Marketing Mix Component The Internet has changed the way business is done in the current world.
The variables of segmentation, targeting and positioning are addressed differently. The way new products and services are marketed have changed even though the aim of business in bringing economic and social values remain unchanged.
Indeed, the bottom line of increasing revenue and profit are still the same. Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition.
Now it is seen more and more as a conversation between marketers and customers.
Marketing Mix Component The Internet has changed the way business is done in the current world. Promotion is one element of marketing mix. Promotional activities include advertising by using different mediasales promotion sales and trades promotionand personal selling activities.
It also includes Internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. Integration of all these promotional tools, along with other components of marketing mix, is a way to gain an edge over a competitor.
Driving strategic partnerships by owing the relationship map, executing business plan and building co-marketing strategies to achieve joint business goals. Zealed to stay in-tune with the latest Title: Alliance & Marketing Manager I . View Hiral Shah’s profile on LinkedIn, the world's largest professional community. Hiral has 5 jobs listed on their profile. See the complete profile on LinkedIn and discover Hiral’s Title: Business Consultant at . Johnson and Johnson Marketing Mix. Each subsidiary within the business segments is, with some exceptions, managed by citizens of the country where it is located. Physical Evidence; The Johnson & Johnson Headquarters is located at One Johnson & Johnson Plaza, New Brunswick, New Jersey.
The starting point of the IMC process is the marketing mix that includes different types of marketing, advertising, and sales efforts. Without a complete IMC plan there is no integration or harmony between client and customers. The goal of an organization is to create and maintain communication throughout its own employees and throughout its customers.
Integrated marketing is based on a master marketing plan. This plan should coordinate efforts in all components of the marketing mix. Integrated Marketing C ommunications; Marketing Mix Component Integrated marketing communications aims to ensure consistency of message and the complementary use of media.
The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization SEOpay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, Internet Radio, and Internet TV.
Offline marketing channels are traditional print newspaper, magazinemail order, public relations, industry relations, billboard, traditional radio, and television. A company develops its integrated marketing communication program using all the elements of the marketing mix product, price, place, and promotion.
Integrated marketing communications plans are vital to achieving success. The reasons for their importance begin with the explosion of information technologies.
Channel power has shifted from manufacturers to retailers to consumers. Using outside-in thinking, Integrated Marketing Communications is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right online and offline combination channels to forge a stronger brand-consumer relationship.She is a very knowledgeable with regard to the material she teaches and made it fun for a marketing non-believer (prior to this class).
Study the PPT slides for her quizzes and stay on . o Business plan, Action plan preparation & execution. o Analyzing competitors’ activities and setting a defensive contingency action plan. Branding ConsultantTitle: Marketing Product Manager at .
BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. In the present aggressive world relatively every business is having a tendency to go computerized, bring out business through web has turned into a need instead of getting mainstream to get the business run in hands with the opposition in the business.
Income Plan IMC 1. • • • • • How to Join? Submit Application Form + Identity Proof Purchase Business Kit (Rs) Start Buying Products at Distributor Price Be Active Business Associate – Purchase Products worth BV – Within 60 days of registration – Start Earning Performance Incentive (%) 2.
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